Sportico recently published an article about how FanIQ clients are using the combination of audiences and content to engage fans based on their unique lifestyle interests, ranging from Beauty Mavens to Social Drinkers. Here are some example

and quotes form the article

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"Five years ago, you were looking at purchasing decisions that were made 10 days out, and it has continued to get shorter."



- Brittany Austin

(Predators VP of marketing)

"[Snap] seems to be a place where people are willing to make their last-minute decisions."



- Adam Cann

(Texans Director of digital media)

"Now, in a paid front, it’s, Hey, you’re going to get the best bands. You’re going to get an amazing halftime performer. You’re going to get an elevated culinary experience."



- Tyrel Kirkham

(Big 12 CMO)