Atlanta Hawks at
State Farm Arena
FanIQ creates and curates video content to optimize ROI on emerging platforms like Snapchat, TikTok and Pinterest, as well as Instagram.
Zac Brown Club
State Farm Arena has some of the best bars and restaurants in the country, and The Zac Brown Social Club is at the center of that. We captured content there with the goal of targeting casual fans as well as our database of over 1 million country music fans in Georgia.
Hawks Shop
Sneaker culture and NBA fandom go hand-in-hand. For the team store, we wanted to show the sneaker section, along with the other merchandise. Via our partnership with Slam Magazine, we have access to 5 million sneaker-interested fans across the country.
Hype Video
The atmosphere and energy at an Atlanta Hawks game is unmatched and we wanted to capture that by focusing on the ATL Boom, the Hawks 25-member Drumline, Harry the Hawk, as well as action shots from the game.