ONE Musicfest

Through our paid social campaign with One Musicfest in Atlanta, we explored various lifestyles, interests, and demographics, but we found that Basketball Fans emerged as the top performing audience for this music festival with Hip-Hop and R&B headliners.

Top Platform 1

Snapchat

Top Platform 2

TikTok

Top Audience 1

Basketball Fans

Top Audience 2

Nightlife Enthusiasts

Top Audience 3

Sneakerheads