Through our paid social campaign with One Musicfest in Atlanta, we explored various lifestyles, interests, and demographics, but we found that Basketball Fans emerged as the top performing audience for this music festival with Hip-Hop and R&B headliners.
Top Platform 1
Snapchat
Top Platform 2
TikTok
Top Audience 1
Basketball Fans
Top Audience 2
Nightlife Enthusiasts
Top Audience 3
Sneakerheads