TikTok or Snapchat?
Why Not Both!
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The evolution of vertical video content on social media has led to new ad platforms entering into the mix. Both TikTok and Snapchat have exploded in popularity, so we put together a breakdown of why you should be spending on both platforms.
Content Example
70% Of Users Under 35
55% Of Users Are Women
TOP AUDIENCES
PARTY PEOPLE
ADVENTURE SEEKERS
CAMPUS EXPLORERS
Content Example
57% Of Users Under 35
56% Of Users Are Women
TOP AUDIENCES
OUR EXPERIENCE WITH
BOTH PLATFORMS
Both TikTok and Snapchat play important parts in FanIQ campaigns. We have found Snapchat to have better targeting capabilities and to be more scalable for partners in sports, specifically with audiences in their late teens and mid 20s. While we have found explosive results for TikTok campaigns in large markets, we find results tend to vary in different parts of the country.
OUR RECOMMENDATION
If you want to reach young fans, TikTok isn’t the best platform for it. As TikTok has grown to almost 200 million users, it looks a lot more like Instagram, which has a similar percentage of users (55%) under the age of 35. At FanIQ, we’ve seen lots of success on Snapchat, where there are a higher concentration of young fans looking for experiences.
SEE PLATFORM, AUDIENCE, AND CREATIVE DATA ALL IN ONE PLACE
Our new dashboard makes multi-platform marketing simple to track and analyze. In addition to TikTok and Snap, we also track results for Meta, Google and Pinterest, and can also integrate data from multiple campaign sources driving results in real time with our custom dashboards. Fill out the form below to get more info about our latest reporting.
