Get Ready For The Holiday Season with FanIQ’s Holiday Shopper Audience
10/17/2024
Target Holiday Shoppers with FanIQ’s Holiday Campaign Strategies
As the holiday season approaches, sports teams have a unique opportunity to target Holiday Shoppers who are eager to find the perfect gifts for their loved ones. With Black Friday and holiday shopping on the horizon, there’s no better time to showcase special holiday ticket offers, bundles, and exciting game experiences. FanIQ is here to help your team capture this audience, turning your games into the ultimate gift experience.
Holiday Shoppers: The Perfect Audience for Sports Teams
Holiday shoppers are always looking for unique, memorable gifts—something that goes beyond the usual. Live sports offer the perfect solution. Whether it’s tickets to a holiday-themed game, a family-friendly event, or a major matchup, the experience of attending a live game can be the highlight of the season.
Why Target Holiday Shoppers?
1. Looking for Unique Gifts: Holiday shoppers want to give something special, and live sports experiences are gifts that create lasting memories.
2. Group-Friendly Gifting: Families and friends often look for activities they can do together, and a sports event offers the ideal group outing.
3. Timely Offers: Bundling tickets with exclusive holiday discounts or themed game nights makes your offer even more appealing during the season.
Holiday Campaign Ideas for Sports Teams
Here are a few proven content strategies that teams can use to engage holiday shoppers and maximize their ticket sales:
1. Special Holiday Bundles: Offer ticket bundles as holiday gift packages. Include merchandise, concessions, or experiences like meet-and-greets with players to sweeten the deal. These bundles make great gifts for families or die-hard fans.
2. Gift Cards & Digital Offers: Promote gift cards or digital vouchers for game tickets as easy-to-buy gifts. These work well for last-minute shoppers and give the recipient flexibility in choosing which game they want to attend.
3. Holiday-Themed Game Promotions: Highlight special games during the holiday season that feature festive elements—whether it’s a Christmas-themed night or New Year’s Eve matchups. These games create a fun, seasonal atmosphere that appeals to holiday shoppers looking for something different.
4. Black Friday & Cyber Monday Sales: Run limited-time promotions around Black Friday and Cyber Monday to drive urgency. Offer exclusive deals or flash sales on tickets for upcoming games, giving fans a reason to act quickly.
Here’s how FanIQ can help teams tap into new fan bases:
1. Date Night Seekers: People often turn to TikTok for fun date night ideas or weekend plans. With TikTok Search Ads, sports teams can target these searches in their DMA (Designated Market Area), offering tickets as the perfect date night option—complete with pre-game dinner recommendations or VIP experiences.
2. Food and Drink Explorers: Fans and new audiences alike are drawn to TikTok’s food and drink content, often searching for the best places to eat or grab a drink near the stadium. By appearing in these searches, sports teams can package a full game-day experience, including tickets and local food spots, attracting people looking for an exciting outing.
3. Family Entertainment: Family-focused users on TikTok are frequently searching for fun and safe activities to do with their kids. Search Ads allow teams to target families, promoting family-friendly games or special packages that make attending a live sporting event an easy choice for a weekend activity.
Reaching Sports Fans with High Intent
While lifestyle audiences are valuable, TikTok Search Ads also excel at reaching sports fans with high intent—those already searching for game highlights, schedules, and player updates. These fans are actively engaging with content about your team, and Search Ads offer the perfect way to capture them in moments of excitement.
1. Game Day Excitement: Fans searching for game recaps or upcoming matchups can be served ticket offers at the peak of their excitement. Whether it's the day of the game or immediately after a thrilling win, targeting high-intent fans ensures your ads reach those most likely to make a purchase.
2. Player News and Updates: TikTok users frequently search for player news or injury reports. By targeting these searches, you can capture fans who are invested in specific players, encouraging them to attend the next game to support their favorite athletes.
3. Playoff and Special Event Hype: As teams approach playoff season or host special events, searches for game information increase. Search Ads give you the opportunity to promote ticket sales when interest is highest, driving urgency and conversions.
At FanIQ, we specialize in connecting with these high-intent fans, ensuring your campaigns reach people who are already invested in your team. By aligning TikTok Search Ads with fan searches, we help you capture excitement and convert it into ticket sales.
How FanIQ Can Help With TikTok Search Campaigns
Here’s how FanIQ can help sports teams launch a TikTok Search Ads campaign to find both new fans and high-intent sports enthusiasts:
1. Audience Identification: We research and identify lifestyle audiences in your DMA who are searching for date night ideas, food content, or family-friendly activities, as well as high-intent sports fans searching for game details and player updates.
2. Compelling Creative: Our team crafts video ads that appeal to both lifestyle audiences and core fans, showcasing your games as a fun event, whether it’s a date night, family outing, or the perfect chance to catch the next big game.
3. Search Ads Setup: We target relevant search terms for both audiences, including lifestyle phrases like “best date night ideas” and high-intent sports terms like “game highlights” or “next home game.” This ensures your ads reach people when they’re most likely to engage.
4. Continuous Optimization: Throughout the campaign, we fine-tune ad performance to increase engagement and conversions, ensuring that your ads resonate with the right people and drive ticket sales.
