Unlocking Premium Revenue with FanIQ One + FEVO
6/22/2026
Sports organizations are rethinking how premium inventory is sold. Rather than relying solely on annual suite leases and long-term commitments, teams are creating flexible hospitality experiences that can be purchased on a single-event basis. These products open premium inventory to a much larger audience—but only if fans know they exist.
FanIQ One and FEVO help organizations bridge the gap between premium inventory and new premium buyers by combining targeted social discovery with a seamless commerce experience. Together, the platforms provide a connected workflow for building, launching, selling, and measuring premium offers from first impression to final transaction.
Premium: From Real Estate to Experiences
Premium seating has always been one of the most valuable assets in sports and entertainment. Historically, however, suites and VIP hospitality were reserved for season ticket holders and corporate executives willing to spend six or seven figures annually for access to the best spaces in a venue.
Over the last several years, teams and venues have begun reimagining premium inventory with flexibility and accessibility in mind. Rather than requiring long-term commitments, organizations are creating premium products that can be purchased on a single-event basis.
Examples include:
-Sharecare Social at State Farm Arena
-Theater Boxes and Bunker Suites at Chase Center
-Symetra Club and Moët Hennessy Lounge at Climate Pledge Arena
-Delta Sky360° Club and Coors Light Chop House at Truist Park
-Patio Suites at SoFi Stadium
While teams have invested heavily in creating new premium products, many organizations still rely on traditional sales channels to market them. As a result, valuable inventory often goes undiscovered by fans who would be willing to purchase if they knew the experience existed.
Connecting Discovery and Purchase
Premium buyers are increasingly discovered through social channels like Instagram, Facebook, Tiktok and Youtube, where compelling content can introduce fans to experiences they may never have actively searched for.
That’s where FanIQ One and FEVO come together.
FEVO has become the leading commerce platform for teams looking to package and sell premium experiences, hospitality products, group outings, and special-event inventory.
FanIQ One is the first paid social automation platform built specifically for live events, connecting paid social campaigns directly to ticketing and commerce platforms, including FEVO.
Together, the platforms create a connected workflow that allows organizations to build premium offers, launch campaigns, drive purchases, and measure performance in one streamlined process.
Reach the Right Fans, Faster
By combining FEVO’s commerce platform with FanIQ One’s audience targeting, paid social automation, and ready-made content templates, teams can quickly promote hospitality experiences, shared suites, club access, premium memberships, and VIP packages to highly qualified audiences.
Measure What Drives Revenue
Using FanIQ One and FEVO, teams can understand which audiences, creative assets, and premium products are generating the strongest return on ad spend (ROAS). By connecting campaign performance directly to FEVO transactions, organizations gain the visibility needed to scale successful campaigns, optimize spend, and maximize premium revenue.
As premium inventory becomes more flexible and experience-driven, the organizations that win will be those that can efficiently connect those experiences with the right audiences.
Ready to unlock new premium revenue opportunities? Schedule a demo to see how FanIQ One and FEVO help sales teams grow premium revenue, without having to be social media experts!
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