FanIQ One Launches at NIVA 2025: Built for Independent Venues
6/18/2025
Milwaukee, WI — June 24, 2025 — FanIQ is proud to officially launch FanIQ One for independent venues at NIVA 2025, taking place June 24–26 in Milwaukee. FanIQ One is a marketing operating system for paid social, designed specifically for live events promoters. With a focus on ticket sales, merchandise and other business drivers, FanIQ One streamlines campaign launching, performance tracking and content management, all in one simple tool.
Built in collaboration with independent music venues and promoters over the last year, FanIQ One is live on TikTok, Snapchat, Facebook and Instagram, with Youtube and Spotify coming soon.
For venues, the platform integrates with major ticketing platforms in the venue space including Tixr, See Tickets, eTix, Ticketmaster to track sales as well as to synch event calendars for one-click campaign launching. FanIQ also tracks quantity availability for each price code to help partners understand what tickets need to be sold.
“Over the last five years and thousands of campaigns, FanIQ has come to understand the unique challenges and limitations of scaling venue marketing,” said Jesse Lawrence, CEO of FanIQ “Amidst a rapidly-evolving paid digital ecosystem, FanIQ is here help partners be more resource efficient and to grow their businesses across new platforms and audiences.”
In addition to integrations with all the major venue ticketing platforms, FanIQ One also connects to industry-leading CRMs and CDPs, from Hive and Audience Republic as well as Hubspot and Salesforce. Additionally, FanIQ works with SMS platforms like Laylo and Cymbal to track SMS leads and conversions via paid social.
What FanIQ One Delivers:
Unified Launching — Manage Campaigns across TikTok, Snapchat, Facebook and Instagram, in one place with event list via ticket platform feed
CRM and Data Synching — Connect to your CRM to upload known fan segments and user bases for targeting across paid and organic channels. Easily bridge the gap between customer data and campaign activation, without relying on ticketing integrations.
Unified Reporting and Data Optimization — Track performance of all platforms, audiences and Creative in one centralized view. Results easy to share with artists for reconciliation/show close.
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Diversified Content — FanIQ One offers on-demand content templates to use for each show, as well as evergreen content for upper-funnel awareness
Scalable and Affordable — No monthly minimums or annual agreements required.
About FanIQ
Over the last five years, FanIQ has been helping venues, festivals, universities and professional teams drive ROAS-based growth across more than eight paid social platforms. With FanIQ One, FanIQ is providing live-event partners of all sizes the ability to bring the expertise and experience built the last five years in-house and to take ownership paid social.
FanIQ CEO Jesse Lawrence will also be participating in a Niva Panel titled "I do EVERYTHING. How can I do it better?", along with panelists from Fever, VenuePilot and Independent Venue Operators.
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