How FanIQ and Laylo are Helping Festival Clients Drive Presale Engagement ROAS
5/7/2025
FanIQ and Laylo have come together to build a smarter way to reach, engage, and convert fans throughout the entire event cycle, with a particular focus on early sales-cycle lead generation.
By combining FanIQ’s expertise in multi-platform paid media with Laylo’s drop-based CRM and SMS marketing tools, we’re helping festivals and teams drive leads via RSVPs that convert into sales and loyal customers.
FanIQ clients who are not already Laylo customers receive free Laylo credits to test as part of FanIQ’s paid social campaigns across TikTok, Instagram, Snapchat, Reddit, Google, and Facebook.
Additionally, Laylo is making its enhanced audience segments available to FanIQ clients to engage new and highly qualified attendees.
Proven Results from Real-World Campaigns
We’ve already put this model to the test with clients like Northlands and Same Same But Different, using Laylo audiences to boost drop RSVPs and drive conversions.
For Same Same But Different, we ran a lead-gen campaign on Facebook and Instagram that drove traffic to a custom Laylo RSVP page. Here is the performance:
This success shows how effective intent-based fan marketing can be—especially when paired with great creative, smart audience strategy, and real-time messaging.
Better Insights, Better Conversions
Performance data from Laylo—RSVPs, SMS engagement, and drop conversions—is available through FanIQ’s reporting, making it easy to track the full journey from first impression to final ticket sale.
Laylo activation is available to all FanIQ partners and pairs seamlessly with ticketing platforms like Tixr, SeeTickets, AXS, Frontgate, Vivenu, Ticketsauce, Saffire, Dice, Universe, and Eventbrite.
Seamless Integration for Better Insights
With this partnership, FanIQ enhances your experience by providing the ability to track both drop registrations and conversions from SMS campaigns. This integration offers deeper insights into fan behavior and campaign performance, empowering you to optimize your engagement strategies effectively.
