5/8/2025
In today’s digital landscape, authenticity wins—and micro-influencers are leading the charge. That’s why we’re excited to introduce the FanIQ Creator Network — a lifestyle-first creator collection built specifically for live event marketers.
Micro-influencers, typically with followings between 10,000 and 100,000, consistently outperform their high-profile counterparts in engagement. Why? Because they feel more like friends than celebrities. In fact, according to Influencer Marketing Hub, 67% of Americans are more likely to make a purchase after seeing it shared by friends or family on social media.
And here’s the kicker: micro-influencers are also significantly more cost-effective, often charging a fraction of what top-tier influencers command—making them a powerful tool for marketers working with tight budgets or local audiences.
That’s where FanIQ steps in.
With the launch of the FanIQ Creator Network, we connect your brand with a growing roster of national micro-creators who specialize in real communities and real lifestyle moments. From sneakerheads and foodies to parents and music lovers, our creators produce content that feels authentic.
Over the past few years, FanIQ has partnered with hundreds of live event marketers to deliver content that not only performs but resonates. Whether you're promoting concerts, games, or festivals, we help you drive results through authentic connections.