How AI Tools Are Changing Paid Social Marketing in 2025
5/27/2025
The advertising landscape is undergoing a seismic shift, driven by the rapid integration of artificial intelligence across major social platforms. From Meta to LinkedIn, Snapchat to X (formerly Twitter), AI is reshaping how ads are created, targeted, and optimized. Here's an in-depth look at how each platform is leveraging AI to revolutionize advertising.
Meta: Advantage+, Gem, and Lattice
Meta has been at the forefront of AI integration in advertising. Its suite of AI tools, including Advantage+ campaigns, automates various aspects of ad creation and targeting. Advertisers can now generate multiple creative variations, adjust backgrounds, and revise ad copy with ease. According to Social Media Today, these tools have led to significant performance improvements, with campaigns utilizing AI-generated creatives seeing an 11% higher click-through rate.
Meta's AI systems, such as GEM and Lattice, analyze vast amounts of user data to deliver personalized ads. GEM focuses on understanding user responses to ads, while Lattice oversees ad placements across Meta's platforms, ensuring optimal delivery to the right audience.
Snapchat: GenAI for Copy and Creative
Snapchat is leveraging generative AI to enhance its advertising offerings. The platform's smart bidding feature allows advertisers to set target cost-per-action goals, with AI optimizing bids to achieve these targets. Additionally, Snapchat's Gen AI Copy Generator assists in creating engaging ad copy, while text-to-image and developing text-to-video generation tools offer dynamic creative options.
TikTok: Symphony AI
TikTok has launched Symphony Creative Studios, an AI-powered suite designed to assist advertisers in creating engaging content. Features include text-to-video conversion, editing previews, remixing, digital avatar creation, and translation. Symphony also integrates a virtual assistant to automate content creation tasks. Additionally, TikTok's Smart+ campaigns automate ad creation, placement, and bidding, optimizing performance across various objectives.
Pinterest: Streamlining Campaigns with Performance+
Pinterest's Performance+ campaigns utilize AI to automate the entire ad process, including asset creation, targeting, and bidding. According to Social Media Today, advertisers have reported up to a 20% improvement in cost per acquisition with 50% fewer inputs required for campaign creation. Pinterest also offers AI-driven tools for background generation and dynamic creative optimization, enhancing the visual appeal and relevance of ads.
Google: Performance Max, Veo, and Imagen
Google is intensifying its integration of AI within its advertising ecosystem. The company has introduced Smart Bidding Exploration, allowing advertisers to optimize ad spend with improved smart bidding for Search campaigns. Google is also expanding ad placements in AI-generated search overviews and AI Mode on desktop, presenting new opportunities for advertisers. Additionally, tools like Veo and Imagen assist in content generation, while Smart Bidding Exploration adapts to complex queries, marking a significant shift towards automation in advertising.
LinkedIn: Design, Copy, Insights
LinkedIn has integrated AI tools across its advertising ecosystem. Through collaborations with Microsoft Designer, advertisers can create visually appealing ads. Text generation tools assist in crafting compelling ad copy, while automated campaign types like Performance Max and Accelerate streamline the advertising process. Predictive Audiences and Lead IQ provide deeper insights into user behavior, enhancing targeting precision.
X (Formerly Twitter): Grok for Copy and Analysis
X has introduced Grok AI, a model designed to assist advertisers in campaign creation and analysis. The "Prefill with Grok" feature generates ad copy, imagery, and call-to-action headlines based on a provided URL, simplifying the ad creation process. Furthermore, "Analyze Campaign with Grok" offers AI-driven insights into ad performance, enabling advertisers to refine targeting and maximize impact.
The Future of AI in Advertising
How FanIQ Helps You Navigate the AI Ad Era
At FanIQ, we help live event marketers cut through the noise of AI-driven ad tech by serving as your strategic co-pilot. From evaluating whether tools like Meta’s Advantage+ or TikTok’s Symphony are the right fit for your goals, to tailoring platform-specific strategies for creative and targeting, we ensure your approach is intentional—not just automated. Whether you're running full-funnel campaigns or experimenting with generative formats, FanIQ translates complexity into clarity. We make sure your investments in automation and optimization align with your unique audience, objectives, and growth stage.
