HOLIDAY SHOPPERS

With Black Friday and the holiday season on the horizon, now is the time to target Holiday Shoppers who are eager to find memorable gifts. Shoppers are looking for exciting experiences to share with family and friends, making tickets to your games a perfect gift idea.

Key Black Friday Stats

Gen Z Loves Black Friday

68% of Gen Z says they plan to make purchases this Black Friday

Men Spend More

Men spend $565 on Black Friday compared to women at $381.

Mobile Is Key

79% of all Black Friday revenue came through mobile in 2023.

Content Examples

Video Ad Example

Show off your experience and explain why your event is the perfect gift.

Image Ad Example

Provide fans with an offer they won't want to miss out on to help boost conversions.

Other Audiences To Target On Black Friday

Family Focused

Looking to buy gifts for kids.

Experience Seekers

Spread their love of events with others.

Beauty Mavens

Looking for gift for sports fan in their life.