Beauty Mavens

Someone who places an emphasis on makeup, skincare, and fashion. They want the best products so they can look the best and show off on social. Their content feed is full of influencers who showcase makeup routines and highlight getting ready for their events. They react well to events that allow for the best instagrammable moments.

Learn More About Beauty Mavens

Gender Breakdown

80% Of Audience Is Female

Age Breakdown

Majority Of Users Are 35+

PWHL

Broccoli City Music Festival

Philadelphia 76ers

Audience Breakdown

Beauty Mavens are deeply invested in skincare, makeup, and the latest beauty trends. They actively follow beauty influencers, engage with tutorials, and eagerly anticipate new product launches. Valuing self-expression, self-care, and premium formulations, Beauty Mavens seek both luxury and indie brands known for quality and innovation.



This audience predominantly ranges from 18-35, with a 22% male and 78% female demographic. Their purchasing decisions are heavily influenced by social media platforms like Instagram, TikTok, YouTube, and Pinterest, which provide beauty inspiration and expert recommendations. Sustainable, cruelty-free, and ingredient-conscious brands particularly resonate with them.



Marketing strategies that effectively engage Beauty Mavens include influencer collaborations, limited-edition collections, exclusive early product access, and interactive experiences such as virtual try-ons. Personalized beauty solutions, transparent communication, authentic storytelling, and community-driven engagement are critical to their brand loyalty. Beauty box subscriptions, VIP loyalty programs, and limited-time promotions successfully capture their interest, as they thrive on discovering new products and staying ahead of beauty trends.



Brands that demonstrate authenticity, innovation, and transparency will foster strong connections with Beauty Mavens, converting them into enthusiastic advocates and long-term customers.